and jessica bowers. >> is there a hierarchy of values? do you have to choose to do something first and phase in these goals? >> i think that's the million dollar question. with these goals we had a whole package of goals and it was less of a pick and choose. however, with 17 goals, it's a pretty large agenda now. so the question is will countries take the whole package? or will it become a menu of options? so if you're more focused on infrastructure, then you'll highlight that goal. if you have a higher rate of maternal mortality, you'll hit that. so i think that's the question in terms of the efficacy of these goals. >> jessica, resources are limited. you can't do everything everywhere. so if you're in a development ministry more in the global south, how do you have this conversation? how do you figure out, well, we have to put the money here instead of here? >> well, i think the beauty is that you don't really have to. i mean, if you elevate one goal, you elevate another. for example, the gender equity goal is critical to maternalal hea