continuing the conversation about bringing new voices and new attitudes in, we are now calling on jessica clark who is the head of the future of public media project. thank heavens someone is doing that. at the center for social media. jessica is going to talk about the work she has been doing. thank you. >> so, at the center for social media over the last five years we have been running a forward foundation research project on the evolution of public broadcasting and to what we are calling public media 2.0. at the time we started this about santa very futuristic. nonsense other retro. we're onto four-point oh. we're not sure that but that's what happens when you're on the cutting edge forget to keep running. we been really interested in this question of how public the well evolve in this moment of open participatory platforms, the shifting dynamics of not just news but cultural debate. and we've been trying different interventions and different research approaches to try to get this question, both within the field and within organizations and innovators outside of the field who are doing what