. >>> jessica cobesi is becoming one of youtube's go-to photographers.her challenges on the show before and every single time she produces some really cool photographs. well this time, there's something called a michael's crafts store photo challenge where they are actually inviting photographers to come into their store and capture the coolest photos. >> we're going to michael's. >> it's genius on michael's behalf. >> exactly, i was thinking the same thing. how do we get pictures of our store without paying photographers? >> jessica's super excited because she says generally they kick us out. >> usually they kick us out. >> first they try to figure out where they can start shooting. they head to the floral section because it is very pretty. i love this one, because jessica asks her model to hunch down, and from our perspective, it looks weird as heck, until you see the final photograph. >> so is the challenge literally just can you do it or will michaels in the end go this was the best picture and you get, i don't know, like supermarket sweep? >> your r