various ways facial recognition software is permeates the lives on skype from san francisco is jessica lynch. she works on transparency and privacy issues in new technology. from ames, iowa, brian meinke from iowa state university. thank you for joining us. brian, we justed mentioned the first man to be convicted using facial recognition software, convicted of robbery. these these recognition programs fool-proof. >> they're not fool-proof but they work well. facebook recently announced they have an app that has a 98% accuracy rate. they have a lot of data, so the more data about you, particularly facial information the more accurate the program is. >> talk about how the applications may work in the retail sphere. if i walk into a store how i'm recognized by my face and altering my shopping experience? >> right now we're on the cusp of seeing some apps looked at by retailers. essentially, what they're experimenting with now are generally referred to as anonymous. this is anonymous video analytics. they try to segment people into categories, so this all generates from a desire to get you to lo

i did not want jessica lynch and libby england to be the only women that most people could think up when i heard about a woman soldier and i wanted to give more nuance and depth to it. but i had written terrible poetry when i was in high school and i didn't quite understand that writing a book in letting it be published would mean i'd have to talk about in public with people with journalists saying what's it like to watch someone bleed to death on live television. i was not emotionally prepared for that and that was a challenging experience for me. and so when i reached the point where i knew that i wanted to tell my husband story and our family story of that journey from war trauma to healing i knew i had to wait. so i had processed processed what i'd been through instead of trying to process it by writing it in the middle of it. i wanted to be able to pull back and see the arc of his recovery and put things in a bigger context. so i waited a lot longer to write the second book compared to when the first one came out and i'm glad that i did. the other thing i think it's interesting you

i did not want jessica lynch and libby england to be the only women that most people could think up when i heard about a woman soldier and i wanted to give more nuance and depth to it. but i had written terrible poetry when i was in high school and i didn't quite understand that writing a book in letting it be published would mean i'd have to talk about in public with people with journalists saying what's it like to watch someone bleed to death on live television. i was not emotionally prepared for that and that was a challenging experience for me. and so when i reached the point where i knew that i wanted to tell my husband story and our family story of that journey from war trauma to healing i knew i had to wait. so i had processed processed what i'd been through instead of trying to process it by writing it in the middle of it. i wanted to be able to pull back and see the arc of his recovery and put things in a bigger context. so i waited a lot longer to write the second book compared to when the first one came out and i'm glad that i did. the other thing i think it's interesting you