. >> reporter: it's friday and in a few hours ethan angelica and jessye herrell will host a small get together. they're going through their checklist to make sure everything's ready. there will be games and music, too. ♪ their agenda tonight is to recruit a new generation of museum goers by helping them have fun once they get there. they say it's important because of the declining museum attendance by young people. >> they haven't historically been posited as the most hip spaces. >> reporter: sandra jackson- dumont oversees education programs at the metropolitan museum of art. she says many millennials those between the ages of 18 and 33 don't go to museums because they've never had the right introduction. >> there were moments in time where arts education was a part of basic education like it was just normalized behavior. and there's this new generation of folks then that represent in many ways a body of people that actually didn't have arts education in school. >> reporter: jackson-dumont says museums are also competing with a variety of cultural activities like food fairs, street a