chris matthews was here peddling his latest jfk book. he is a huge fan. was jfk under estimated? that is the debate going on. talk about controlling the message. in the obama administration, we talk about their view of the press. they are so controlling of the press. >> they have not done a good job. >> that was a campaign that was brilliant in its use of new media. that again is striking. every president uses the medium of their own time. radio, tv with kennedy. we have not seen this white house effectively harness and the -- any of the media.

chris matthews was here peddling his latest jfk book. he is a huge fan. was jfk under estimated? that is the debate going on. talk about controlling the message. in the obama administration, we talk about their view of the press. they are so controlling of the press. >> they have not done a good job. >> that was a campaign that was brilliant in its use of new media. that again is striking. every president uses the medium of their own time. radio, tv with kennedy. we have not seen this white house effectively harness and the -- any of the media. >> goldman sachs. >> one of the reasons i supported president obama was i did not want to see larry summers in the white house. [laughter] with hillary clinton, until the end of her campaign, there was not a sense of how she could bring her history to bear. it was very much a restoration ist campaign. he fell if you are going to get the clinton administration part 3. -- you felt as if you were going to get the clinton administration part 3. if you feel it was such a crisis and panic at that time as many say it was coming out of the calamit

there's some of the stuff in the book about that, how he succeeded that. golda meir was very fond of jfk and was convinced he was very pro israel and would provide much help. and who was the other presidents? >> [inaudible] >> bush worked very hard to help ethiopian jews escape. using ethiopian woman is now the beauty queen in israel, the lights went but i think there was no question. the younger bush, the later bush was very friendly. so both the bushes were very good jews, very pro israel. no question about it. all the presidents provided israel with armst they required. none shortchanged them. over here. >> hi. i'm very interested in why the israelis have such a low approval rate of obama. it's really interesting it went from 818. because when i was there, the people that i spoke to come and we have a -- really, really didn't like him, thought that his policies were anti-israel. and so when you say that he has done so much, i personally would like to know what exactly it is. because perhaps it would change my views. >> among other things he provided a lot of the money to the iron dome