and jim accommando. >> do kids need more than we did when we went back to school? >> yeah, i think there is a lot of electronics. as it relates to clothes, it is more designer clothes. names like vineyard vines and burkenstock. for electronics, that's the name of the game now. it's not pencils and erasers. >> why do you think that is especially with gas prices lower. this is trend we have been tracking for about 15 years. the back to school season is more of a needs based. if you need the notebook and the electronics, you go get them, if you don't need them you don't go buy them over and over and over again. so every second or third year we see a spike as people have to replenish. and then they spike again. we that a big year last year. we'll be down a little this year, 68 billion it is the second largest holiday shopping period of the entire season after the end of the year christmas sales. i think it cycles based on the kids and what they need. some of it is based on technology. some of it is driven to promotional activity. if you have block buster movie or a spo