good to great, why some companies make the leap and others don't, by jim collins, looks at what characteristics fortune 500 companies share that result in long-term business success. and jay conrad levinson's guerrilla marketing reshapes how small companies think about promoting themselves. when we come back, a small business optimism remains weak. plus, we'll have tips on maintaining good business partnerships. and how a provocative name change resulted in big profits for the makers of these giant fans. sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> what's in a name? you

tom bigley, tom collins, ken, jim kehoe, and john bodene. on the management side is bob

tom bigley, tom collins, ken, jim kehoe, and john bodene. on the management side is bob, bob, frank norton, neal cahill, mike cables, and don. thank you very much. it is a pleasure working alongside you. speaking of the international trading fund, i would like to recognize the person responsible for originally starting this fund over 12 years ago, the retired u.a. general president. marty, thank you for being here. i also want to recognize the retired secretary-treasurer. thank you for being here, tom. we're coming to the end of the program. i would like to call on larry sr. to say a few words to end the program. before he speaks, i would like to thank him for spearheading this idea. his determination and hard work made this school possible. he has always been a huge proponent of training. he started out as the apprenticeships coordinator. he sat on the international trading fund since its inception, for the last 10 years. his record speaks for itself with all he has accomplished over the last 22 years as business manager. i think even he wo

and esteemed former "chicago tribune" correspondent, dorothy collins. >> jim, i'm going to ask you something critics will ask you, and that is, they will claim you are trying to settle scores. what is your answer to that? >> the question from dorothy is, you are going to be hammered for settling scores. >> well i think it kind of accept that is going to happen to you when you write a book like this. i gave the book to several people ahead of time and said, do i look like i'm settling scores? tell me the truth. if you do tell me, and i changed a lot of things where people say the word being a little mean there and the turn of the phrase looks a little bit like a dagger. i kind of eliminated a lot of that and tried not to. i really did try to say if i were reporting the story is a reporter even though i am involved in it, could i just do an honest job of saying what happen? that is really what i wanted to do. this is what happened. and i say up front, this is from the bias of the journalists. so i tried to be pretty upfront about it, but you are going to get all of that. so you know i have tak

collins has more on that. >> every skyline shot of washington d.c. has the washington monument in it. it's a big stage in that regard. >> reporter: that's jim bernard. he knows the monument top to bottom. he's written a book about it. that's where we got these stories. the stone color controversy. the light stone on the bottom, dark stone on the top. how did that happen? the ground breaking for the monument was in 1848. the original stone came from a quary. they ran out of money. the construction stopped. it was only 150 feet tall. author mark twain said it looked like a broken which i amny. 1957, on the eve of their big game with st. john's high, some students from gonzaga hung a banner from the monument saying beat st. johns.

jim stands by his previous testimony. >> the former top brass called in from the rain for another grilling. collin myler was the last editor, tom crone was a lawyer. it boiled down to two questions. was there a cover-up of the possible phone hacking? know?did james murdoch there was a troubling email that came to light. >> it lasted about 15 minutes. it was discussed. >> there were private voicemails from gordon taylor, and other staff, neville -- the chief reporter, may have been involved. >> there was illegal activity in his home, in the form of these messages. evidence of that passed through the office. it was implicted wit hthh this knowledge. >> rewind to the july appearance, in front of the same mp's. >> were you made aware of the neville email? >> no. i was not aware of that. if i knew then what we know now, we would take more action. >> today's evidence, he did know. >> the first time, he realized it was involved, involving people beyond -- said, statement, as isaidi nothing led me to believe a further investigation was needed. >> they had to settle at a cost of 400,000 pounds, and four mo

senator jim webb, susan collins, and joe lieberman. u.s. representatives john charity. we also appreciate the members of the media to have followed our work and transcribe it for the public. we are in all of our men and women who serve in the military. we pay incredible respect to their sacrifice, those who have been injured, the families who lost loved ones. we also want to include in that list equally the contractors who have lost their lives and the contractors who have been wounded. there have been thousands who have lost their lives. the sat thing is, it is almost like they have been expandable. have not gotten the kind of attention their desks require. we want to say, thank you to the men and women who serve oversees both and our government, the military, as well as contractors for our government. we will have one minute comments from the six commissioners behind me. we are all equal partners. there was really no first among equals. i think dixon can affirm he got re here having to deal with eight commissioners to have strong opinions on things. we will start out

collins has crammed since joining indy two weeks ago. he is the first starting quarterback for the colts since jim harbaugh was the starter 14 years ago, the starter not named manning. >> that was a long time ago 1997. that's a testament to the greatness of peyton manning. my goodness. >> to give you an idea how incredible this is, the 49ers have had 14 starters during manning's street. the raiders open the season on mo ight football in denver against the broncos. all the action is right here s at 7 pm. don't >> wow. >> peyton manning, amazing! >>> raiders open monday night football against the broncos. all the action right here this game is televised on cbs 5. and it begins at 7 p.m. don't forget to stick around for the fifth quarter afterwards. >>> despite rain all morning in new york, rafael nadal was told he had to start his match with gilles mullen. nadal was trailing 3-love in the first set. then officials suspended the match after about 15 minutes. nadal was not pleased and he ripped the tennis association. >> we don't feel protected, the players. we're not feeling protected for the tournament. you know, this is when a lot of money

collins has more on that. >> every skyline shot of washington d.c. has the washington monument in it. it's a big stage in that regard. >> reporter: that's jimnard. he knows the monument top to bottom. he's written a book about it. that's where we got these stories. the stone color controversy. the light stone on the bottom, dark stone on the top. how did that happen? the ground breaking for the monument was in 1848. the original stone came from a quary. they ran out of money. the construction stopped. it was only 150 feet tall. author mark twain said it looked like a broken which i amny. 1957, on the eve of their big game with st. john's high, some students from gonzaga hung a banner from the monument saying beat st. johns. the owner of the hau kin dove, he was one of the better hangers. >> it was a good, innocent fun stunt. it didn't hurt anybody or damage property or use spray paint. we got across our point. everybody in the world saw it. >> paul conrad climbed the 898 steps. carrying -- carrying a 145 pound man. it took him 16.5 minutes. the creator. you know, they actually had a contest to see who would be the architect for this thing.

jim sciutto, abc news, washington. >>> and from safety concerns in the skies to the safest cities in america for drivers. for the second year in a row, allstate insurance ranked ft. collinsis more than 28% below the national average. the city at the bottom, of allstate's list, washington, d.c., where it's been for the third year in a row. you better look out when driving around our nation's capital. >> some rough going in d.c., be careful. >>> well, everybody loves somebody sometime. and for janet cheney of san bernardino, california, it's possums. she rescues and rehabs north america's only marsupial in a back room of her house. she's hosted as many as 60 of them at a time. >> now i am an animal lover and this one i'm not sure about. janet fell in love with possums 24 years ago when she found one that had been attacked by a neighborhood cat. now she is a licensed rehabilitator. that means she never names them, she just fixes them up and gets them right back out into the wild. i guess you don't want that guy sticking around for too long. >> 60 at one time e your house? where's the husband? i'm just guessing. ? >> i don't think there is one. this one escapes me. i don't g

. >> i would come back to the point that jim made and say it is not point to come from super committees, or even the good work of senators lieberman and collins. this change has to be driven by the leadership. it has to be driven by the senate and house leadership. it has to be bipartisan. it has to be driven by the american people. the american people have to say you look at the executive branch agencies, and you insisted on reforms and 21st century change. yet when you looked in the mirror, you did not change ourselves. you haven't opportunity to make your committee system reflect the challenges and threats to america. you are not doing that effectively. >> i want to shift gears for a moment. we will be opening this to questions from all of you. the issue of civil liberties and the protection of civil liberties, and how that is balanced against the administration believe that it must protect americans, and legally how do you do that, especially with guantanamo -- where do we head down? where is the government going what you think practically can be done in coming years to settle what is not only unsettled, but -- the name of it is the overs

jim made. it will not come from super committees or committees or even the good work of senator lieberman and senator collins. this change has to be driven by the leadership. it has to be driven by the senate leadership, the house leadership, the democrats and the republicans. it has to be bipartisan. it has to be driven by the american people. you pointed your finger at the executive branch and the cia and the fbi and you demanded reform and 21st century change. but when you looked in the mirror, you did not change ourselves. you have an obligation to come into the 21st century and major committees reflect the challenges and the threats to america today and you are not doing it effectively. >> i want to shift gears for a moment. we will be opening this up to questions from all of you. the issue of civil liberties and the protection of civil liberties and how that is balanced. the administration believes it must protect americans and, legally, how do you do that with some of the detainees in guantanamo. where do we have now? where is the government -- what do you think practically can be done in coming years

. >> i would come back to the point that jim made and say it is not point to come from super committees, or even the good work of senators lieberman and collins. this change has to be driven by the leadership. it has to be driven by the senate and house leadership. it has to be bipartisan. it has to be driven by the american people. the american people have to say you look at the executive branch agencies, and you insisted on reforms and 21st century change. yet when you looked in the mirror, you did not change ourselves. you haven't opportunity to make your committee system reflect the challenges and threats to america. you are not doing that effectively. >> i want to shift gears for a moment. we will be opening this to questions from all of you. the issue of civil liberties and the protection of civil liberties, and how that is balanced against the administration believe that it must protect americans, and legally how do you do that, especially with guantanamo -- where do we head down? where is the government going what you think practically can be done in coming years to settle what is not only unsettled, but -- the name of it is the overs

collins who has an appropriations meeting she has to go to and to our two colleagues. the commission on wartime contracting was created by legislation sponsored by senator claire mccaskill and senator jim webb to investigate our reconstruction efforts in iraq and afghanistan. last month the commission issued its final, and i would say to me, very disturbing report. because it says that at least 31 billion and maybe as much as $60 billion have been squandered in waste, fraud and abuse in iraq and afghanistan over the past ten years. and those are, obviously, 31 to 60 billion taxpayer dollars. i supported the wars in iraq and afghanistan, i still do. i support the aggressive rebuilding efforts in both these nations, and i still do. but, but -- and, of course, i believe that the ultimate waste of money and of the service and sacrifice made by our men and women in uniform would be to walk away and let iraq and afghanistan fall back into the hands of dictators and/or islamic fanatics. but that's not only no excuse, but even more reason why i'm so upset by the findings of the commission which are, basically, how sloppy and irresponsible so much of the spending was. some of the examples that

collins who has an appropriations meeting she has to go to and to our two colleagues. the commission on wartime contracting was created by legislation sponsored by senator claire mccaskill and senator jimto investigate our reconstruction efforts in iraq and afghanistan. last month the commission issued its final, and i would say to me, very disturbing report. because it says that at least 31 billion and maybe as much as $60 billion have been squandered in waste, fraud and abuse in iraq and afghanistan over the past ten years. and those are, obviously, 31 to 60 billion taxpayer dollars. i supported the wars in iraq and afghanistan, i still do. i support the aggressive rebuilding efforts in both these nations, and i still do. but, but -- and, of course, i believe that the ultimate waste of money and of the service and sacrifice made by our men and women in uniform would be to walk away and let iraq and afghanistan fall back into the hands of dictators and/or islamic fanatics. but that's not only no excuse, but even more reason why i'm so upset by the findings of the commission which are, basically, how sloppy and irresponsible so much of the spending was. some of the examples that partic

collins who has an appropriations meeting she has to go to and to our two colleagues. the commission on wartime contracting was created by legislation sponsored by senator claire mccaskill and senator jim webb to investigate our reconstruction efforts in iraq and afghanistan. last month the commission issued its final, and i would say to me, very disturbing report. because it says that at least 31 billion and maybe as much as $60 billion have been squandered in waste, fraud and abuse in iraq and afghanistan over the past ten years. and those are, obviously, 31 to 60 billion taxpayer dollars. i supported the wars in iraq and afghanistan, i still do. i support the aggressive rebuilding efforts in both these nations, and i still do. but, but -- and, of course, i believe that the ultimate waste of money and of the service and sacrifice made by our men and women in uniform would be to walk away and let iraq and afghanistan fall back into the hands of dictators and/or islamic fanatics. but that's not only no excuse, but even more reason why i'm so upset by the findings of the commission which are, basically, how sloppy and irresponsible so much of the spending was. some of the examples that