is still to come on bloomberg businessweek. ♪ julia: we are back with assistant managing editor jim ellisof the business section here. in the more must-read section, beauty may be skin deep, but that skin matters. jim: it matters quite a lot. it turns out that humans all have very similar epidermis, but beneath that, there are lots of differences. lots of ways that individual cells react differently depending on the race or nationality or locality of the person, and l'oreal, the french cosmetics company, is doing some very interesting work with that, looking at how it can tailor-make cosmetics for chinese skin, and to do that, it has gone to the lab and are making chinese skin, growing it there. carol: it's fascinating. and this is how they can play around with products, adapting existing products so they work well on chinese skin. jim: it turns out that when even if the products have the same name, they can have big differences for the chinese market or the u.s. market, or even the european market. for example, revita-lift in the u.s. market and europe, it goes through getting rid of wri