doug fields, the guy that is running the apple electric car business that is a real nice pickup by jim farley make no mistake, ford is aiming to win farley raises cars in the spare time says -- second place is the first loser. that's how i look at business. ford employees deserve the best leadership and our unvestors are betting on this company. so, yeah, you should expect us as we go battery electric, we can really reinvent the brand. and we're doing that with f-150 lightning. now we have to develop a lot more vehicles just that good and build them and do it profitbly >> second place is the first loser. i'm going to use that for everything i do in the sports world from now on. we have a supply chain trice cruise us in this country. so, yeah, you have to ask yourself, can ford come up with the materials they need to launch the massive new electric vehicle lineup next year that's the big kplucomplication listen, sounds like the answer is yes >> we can put more shifts of workers on our uaw members are ready to make the vehicles. wet have find batteries. that's in the muddle of what we're doing.

jim farley and ford. n the different verticals, provide cloud services, subscriptions. this gives you the opportunity to build a billion dollar business that's what i've done at salesforce and jim should do it too. >> jim, $39 a month. is that the important stream or does the important stream come from loyalty after you get them doing something that they've never done before? >> it's both. >> both. >> right now -- yeah right now loyalty is the most important move for us. that's why we've produced -- that's why we've created 4 pro that's why we're working with marc and his company yes, there are a lot of great revenue opportunities for this, but this is about customers staying with ford all day long, not just when they buy their vehicle. >> jim, we know that the f-150, you've got a list of 200,000 people already signed up how many can you make next year? are you over selling >> well, we are right now. i mean, our capacity is about half of what the demand is, but i've got to tell you, and ford's done this in

the move comes after ceo jim farley said that the company had to cap reservations for its new electricue to strong demand and their ability to simply not make enough and it's not just the blue oval. call this a renaissance at the renaissance center gm shares above 60 they say they're going to invest big-time in batteries and evs. so let's trade this. nadine terman, are you a buyer, owner, holder, seller of either ford or gm >> if you own the stocks, i think you can hold them. but right now is not the time you go buying after the big moves. ford, for example, it's showing overbought on our trading signals today. the range for that is about 18.50 to 21.04 and, you know, when we see that and there's not a lot of short interest, it doesn't get me excited to enter so maybe wait to 18-50 for gm, obviously great news it's nearing the high end of the trading range, so there's about 6 1/2 downside to 1% upside. i don't like that. it's got implied volatility discounts. it means people took off their protection for me, i'd rather go to something with events like porsche and vw. >> steve, talk abo

. >> yeah, jim farley. >> we're going to give them one second there was this guy that came up when he wasn't ready, and he made a cameo out of one of our people >> on "closing bell" -- stephanie link went after your disney call. i just thought it was interesting. you know, we have the farley sound. >> we have jim farley. >> we're completely over-subscribed lightning especially everyone loves the electric version they haven't even driven it yesterday where they drive it 0 for 60 like in a 9 is 1 it's just an incredible product it can power your house for four days >> the one, when he talks about it -- >> the analyst at morgan stanley. some sort of report about a death -- we're concerned about it, but -- >> look, what's interesting is we've been compares the reservations -- well, reservations, now we know he stopped, oh, i guess that was kind of a blip i think he'll get permission to build all the plants he need mountain pass, np, materials they are building a giant fact tore with gm mary barra should not be discounted she's making it so she'll have the magnet capacity. so we i love tal

we have jim farley i think that jim will lay the gauntlet down. i think jim's tired of hearing, do you know that rivian is now bigger than ford do you know that tesla's 1 times bigger -- no farley is a fighter. judge, he's not going to just say yeah, you know, i guess we were once a great company. >> that's why you liked him so much we are less than 30 minutes away from a big, vent and it's not too late and you can have investing club, forward/live let me ask you before i go what a juggernaut. their 3 trillion ten days bhap did we learn >> there was too many, saying sales sales sales' not that good anda an calling suppliers and none of these things happen. apple has never made a call to a supplier saying i'm in business. skyworks is big and skyworks is a premiere supplier and i was waiting for that one please, you come in here and you know i like apple and i say own it, don't trade it, but apple could be down three bucks in a heartbeat because the nasdaq feels ugly today. >> the good thing is if you're an investor in apple just as quickly as it co

jim farley has done an excellent job leading that path and making it relatable and exciting and the fordning, frank for a few days and that takes the need out of a generator for the house as well, but this one is an easy one for me and it's not losing momentum in the last three months and the stock has been on fire and it's a trade. >> trading or fading i'm fading it. i have to admit, steve makes a lot of good points here and springeling a about the of would you rather, but when i look at some of the comps and they justified the multiples and when i look at the ford and the debt valuation and the return on equity i deploy capital and get similar type of exposure and get more bang for my buck so i'm fading this one >> nvidia, the chip stock soaring 133% this year b.k., trade it or fade it? >> i'm going to go contrarian on this one as muchas i've liked nvidia, fade it. 70 times next year's earnings in an interest rate environment, that's not going to be great secondly, we already know what the company does and it's got a long runway there, but i'm not lewis and clark and i'm not discoverin

the f-150 coming out and the spring indications from jim farley and the team that there's very strongd for the mustang mach e coming to market. strong demand there, as well and they're doing a great job just sourcing batteries and the balance sheet is in a very strong position as you move into 2022, so i would expect a lot of the supply chain challenges that ford and gm and a lot of the traditional automakers are dealing with ultimately, that's going to begin to reside itself and that's going to allow for the vision of the future and a very strong vision for ford, where they're participating in evs and connected vehicles and sourcing batteries. so i'm staying long this name. it's incredibly cheap on a valuation perspective. >> bryn, you played this a couple of different ways we obviously note your ownership of the ark funds and tesla having such a big play there, but the l.i.t. is the lithium and battery etf which you own, as well. >> sure. so we have an energy strategy and l.i.t. is 25% of that and we have a lot of conviction about that, and i think on the show all year long and for

reservation list for the upcoming f 150 light link all electric pick-up capping orders at 200,000, ceo jim farley telling cnbc the producti on capacity is limited for now but plans are to expand that over the next two years to avoid having tesla's production issues it's not helping ford, down 1%. general motors announced at an investor conference it'll begin building a new chevy silverado e-electric pick-up in early 2023 but it plans to unveil the ev in january, at the consumer electronic show and yes , team "clayman countdown" will be there to bring it to you , up close and personal. the auto maker also said that the electric silverado will be followed by the gmc sierra-e. and rent the runway is having a fashion faux pas. the high end clothing rental platform stock is plummeting four and a third percent after reporting widening third quarter losses well off the lows of the session, third quarter losses and its first financial report since its object ipo. active subscriber count also has not recovered to pre-pandemic levels costs related to the rent debut, is the ticker symbol and the repayment o

holy cow i mean, geez all i can say is come back monday, jim farley let's go to david in pennsylvania> love the show, first time long time. thanks for everything you do for the small time investor. my ticker today is aaww. >> you know, that's a good situation. i was thinking about all the pain we had yesterday with southwest. with gary kelly, and here is one with no pain at all. i think you have a horse sense let's go to frank in michigan. frank. >> caller: hey, i got a long way to boo-yah to you. >> i'm liking this poet. what's going on? >> caller: years ago, you made me some mad money. now they have gone autonomous and they're calling themselves flex limited what do you think? >> it's a good company it's never gotten a high multiple and that, ladies and gentlemen, is the conclusion of the lightning round. >> the lightning round is sponsored by trbs td ameritrade. >> coming up, it was the best of times, period. cramer gets sanguine on some companies that may really be living their glory days. next the markets? yeah, actually i'm taking one last look at my dashboard before we board. e

the problem is batteries the entire industry is scrambling to increase battery production jim farleyrd. if they could get more batteries, they would sell more. that is the the challenge for the entire industry. i'm not sure investors are fully understanding and i'm talking about retail investors just how long it is going to take to ramp up the level of battery production that the entire industry needs that's one of the key advantages that tesla has right now they have been doing this for a long time. they have that vertical integration and much better position than a number of other automakers >> that has not come easy. that is one of the advantages of having been in the space as long as they have phil, thanks phil lebeau, talking somerivia today. >>> buy now and pay later stocks the consumer watchdog launches a probe of the consumer data we'll get more on those names next don't go away. we love our new home. lots of windows, great light- but the birds. they're back. yes, i hear them. uh-oh. why are these birds so angry?! at least geico makes bundling our home and car insurance easy.

todayan it is still north of $20 last time that happened was in 2001 it speaks volumes as to what jim farleyr f. >> what anniversary are we coming up in january >> if we make it if we make it. you never know, mel. television is a funny business they could pull the rip cord at any time it will be 1-5 15 years. >> yep 1-5. i hope we make it. it is just a few weeks away. coming up, elon musk named "time magazine" person of the year but our traders have who they think should have taken the crown. we have all of tt ene me ghbackhawh wco cases of anxiety in young adults are rising as experts warn of the effects on well-being caused by the pandemic. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ small businesses like yours make gift-giving possible. now, comcast business has an exclusive gift for you. introducing the gift of savings sale. for a limited time, ask how to get a great deal for your business. and get up to a $500 prepaid card with select bundles when you switch to the network that can deliver gig speeds to the most businesses. or get started with internet and voice for $64.99 per month with a 2-year price guarantee.

. >> this is part of what i had marc benioff from salesforce on, with jim farley. ore of a musk model he also had a higher price-to-earnings, which could help small business people we all are wondering when he will sell that stake in rivian that's what i'm watching, because he has said openly he's going to compete against rivian. he -- the thing i'm most interested in is the muskrat love, i'm calling it, musk -- who again i had the has been a bit of a rivalry, but it's a high-end rivalry because both want more evs on and respect each other, which is fantastic. i think that jim is trying to change his model ever so quickly to being a tesla model and then exceeding it by embracing the idea that the people who buy ford trucks are missing a lot of work because they don't -- they're not organized. this is an organization thing. charge your truck there. just be careful betting against ford there are a lot of people who didn't understand farley and that he's a -- remember second place is who loses first i do like very much what he's doing. i saw we're starting to get peopl

it's got a good yield now, and i think that jim farley is just a cut above.his higher, and i think he's going to succeed. this one is not done it's going higher. >> a pretty good note out of adam jonas last night, looking at ford's market cap, which is roughly at parity with gm, even though ford trades at a premium to gm, and asked, what is the market seeings about gm's exposure to china or overall profit model relative to --" death of a salesman". >> but look, there are ceos who comes in and basically shake up everything, and they are far people farley will probably race this weekend. i mentioned to him that i am trying to find the vin number of my mom's 1965 mustang. he's on the case for that. there isn't anything that this guy isn't on the case for. this mistake is this incredible motivator, carl, the mach-e has got to be maybe the most successful car of the year they want to get to 3,000 a month if they can get the chips. they make money -- he doesn't make money on cars or trucks, then he closes it. f-150, lighting your house up? i don't know this is goin

. >> wolfe is also talking about how the stock is up a great deal jim farley, remember, they have the feismt-150, it's an ev i understand the downgrade that's a game that wall street plays. the stock is up big. how do you get back in if you want to play that game, good luck. ford is up 134% year to date and i'm sticking with ford for mire charitable trust [ bell ringing ] >>> here's the opening bell. at the big board, harbor disruptive innovation, in singapore, it's grab, celebrating its listing via spac, as we get some solid breadth this morning ford yesterday was gm raising their guidance. >> i do not understand why that stock is still selling at a remarkably low multiple given how well she's doing this is selling at eight times earnings mary barra is delivering the line to get it is very big i wonder whether my china theory extends to gm. i know david was talking about how much of a demand economy it is i think they can certainly make you feel like you're not in trouble if you buy an apple phone or a lincoln. >> have they ever made you feel like you're in trouble >> i think so. i t

immediately jim farley comes out and says, you know what? we're out of here as soon as we can. i hope on my investing call on thursday to pin jim down but the more important thing, jim will be on -- i don't want to front run that story >> that's pretty good. there's a line in the stand where tesla won't go below, and i think buyers will come in. but you're absolutely right. there's too many for instance, we have chargepoint on this list my favorite one, by the way, is enphase. they have the charging and also converting of solar. they're thinking how they may have $12,000 per house that they put in, that they have, like a house wants to be fully solar and ev >> you mean new construction or retrofit >> retrofit. these are things that, again, young investors, this is what young investors want to see they stocks go up they almost road for them. that's a dangerous thing, but i don't want to quell enthusiasm i want people to get excited about it being excited, but not necessarily pull the trigger draftkings, you know, you go there and it's you win $100 -- i mean, they have these come-

. >> ford will present a couple times this week, so we'll get more on their ev plans >> jim farley is basically a line in the sand that, we are going to produce. >> david, when i license to the allo companies, they all seem determined to make it ma you have a huge number by 20130 -- 30, so i think the all the omakers are very much after odds with darren woods right now. >> i posed it to him in the past we didn't in at the last interview. he indicated there's an ability -- by the way, jim, let's not forget it's grate to -- but where is the power coming from that's electrifying all the cars very much a part of the mix. before the injell victory. >> that's a great question i think there's a desire on the company to be more transparent that's apparent how the recent appearances and how communicative they've been that board, as you pointed out, is not an easy one he's indicated previously, that they are making good progress, and he relishes the challenges, so to speak, of dealings with the voices in a boardroom, and going through the different arguments, guess to a plan that was approved f

i have jim farley on tonight. >> you do.> yeah, i do. >> they had david solomon on this morning i wanted to compete. and when you look at what musk is saying is, how can you give 12,500 to the companies that are union? union. there is an inequity there >> it's a policy of this administration to -- as you pointed out, to be supportive. and i understand why mr. musk would feel that they're being unfairly excluded from this. again, they have been the beneficiary of subsidies -- the main one has been key to part of their business for a while -- >> i mentioned earlier the microsoft versus salesforce. >> i know. ford versus tesla is an all-out war and it will be you obviously think farley is going to bring it -- >> i know he's going to bring it farley is not belichick. >> whether there was any subsidies that are offered to gas stations under the eisenhower administration -- when the highway system was getting built. >> there are highway taxes, but i think that musk was very calm, collected. sometimes i missed the old musk. but wha

. >> for you, jim, you're the one who talked to farley and benioff. and also -- >> if you listen to the numbers that farley is talking about, the street is looking for 300,000. why this doesn't get more press, so to speak, one of the reasons i have on my conference call tomorrow is because this would be monumental. this is the first real challenge. >> well, it does get press you talk about it every day. the fact is the storm has paid attention -- don't -- what are you doing that for stock is up. >> don't ever use third person. >> it's been one of the best performers -- >> now you're -- >> there you go, buttering you up you have been talking about it a great deal. >> this ford deal he's making with salesforce is the beginning of what i call the smart truck they come in, you get an order, you need azex or trex, to build a balcony, so then you go to home depot in the cloud, i want trex boards -- >> i know what you mean. >> and then you go, and it's there for you, they put it in your truck, and then you're with the customer, a savings of two hours. why? y

. >> gm has obviously been no slouch, but ford has sped past it if jim were here, he wee waxes poetic by mr. farley, the ceo. it's interesting to say the performance of rivian and the like, some of the names that have blasted, in terms of performance. the market caps are huge, relatively to the revenues that thinks companies are making, the price to sales, obviously through the room i wonder if some of the overall steam comes out of the areas like that in the market, what the impact will be, carl, to some of the names like the ones we just mentioned, and others. it has been one of the hottest spots in the market in the last three, four months. >> yeah. as for musk, leslie, you know, at the end of the year, it's a good chance to assess the year he's had, "time" person of the year, f.t. person of the year, back-and-forth with elizabeth warren it's been hard to escape him, no matter where you look. i think as "morning brew" put it this morning, he's blended this idea of an entrepreneurial force as well as celebrity in a way that we have rarely seen of course, there was the whole dogecoin situation whe