jon: jim farley of or talked about the reality, the charging reality, they cut that deal with tesla foruperchargers and on top of that, the question about the cyber truck. we don't know how it will sell next year but bloomberg has polled analysts and they say 78,000 vehicles have been sold which is competitive for ford so there is a lot of considerations we will watch. when you want to continue the conversation, matt miller is with the mat -- is with the bmw ceo. matt: sebastian max is with me in the studio. let's talk about electric demand. bmw was a pioneer in the electric space with the i-three years ago and you just release the i5. i was lucky enough to spend time with the i7 so you have a huge pallet of offerings. how is the demand looking to you? >> is looking very strong. it's a process where we are in the process from 2022-2024. it's a longer term position. we are very happy with the place we are we offer four different vehicles which we offer in the marketplace and four or five by the end of next year so the main segments and we see growth in those segments we think we have a s

they'll take this, this is proof that the strategy shift from jim farley is working. and toyota. we're going to take a look at all of these. there's been a definite split in terms of performance this year. it is easy to see why when you look at what is happening with toyota in honda and the emphasis on hybrids relative to the investments in evs, that has what has been waiting for it and gm. >> good stuff, phil le beau. on to courtney reagan. now he gets a, yay lululemon gets an a from wells fargo. >> this is an interesting, one it's a bit of a victory lap for wells fargo with lululemon. it lists upgraded lululemon in january because i thought inventory would be normalized margins will be filled by improving freight, cost international growth, especially, china would be robust. it's valuation would then return to historical trends and all that would happen. all that pretty much did play out, that drove lululemon's performances here. then when you look to 2020, for wells fargo downgrading lulu t equal weight and replacing it with nike as both its topic and its new top d

the company ceo, jim farley, just saying on x that in october the company had a record month for f-150ighting sales and they broke another record with november being the best ever sales month for lighting overall. 4400 electric vehicle trucks, which they described as 100% increase from last year. also teasing there will be more ev sales news on monday. this a day after we saw the tesla launch of the cyber truck where there was a lot of focus on excitement around the fast-growing electric vehicle truck market. sonali: a lot of news in the car world. good news all around. coming up, we talk about binance. vip's got a sneak peek of the company's historical settlement. we are going to talk about that, next. this is bloomberg. ♪ >> the binance settlement was great for their company and the industry. i wish richard well. i think they derisked in a lot of ways. sonali: this is "bloomberg markets". i am sonali basak with jon erlichman. bloomberg has learned binance officials held a dinner in singapore last september with a few dozen market makers dubbed vip's. during the dinner they discussed

as did due to a judge and a couple of the people that of tried to including jim farley, the president of board these and they got to the charging stations either they didn't work there were somebody already park there, or they had to get someone to go ahead of them to park there with another definitely howard vehicle to save the spot which caused a political nightmare for them because someone had a baby on board and they were out of charge. and obviously that's going to be more important than their political games. so it's really important to note, i also should kind of important to note that in california, the highest percentage of electric vehicles is only 18 percent on the road. that's it. so while you're getting the numbers, they all everyone's buying an electric vehicle. that's not true. it's still only about 4 percent of the marketplace globally. it's more another, some countries versus others. i work on a one car, the or jury. we judge the best cars in the world and in countries, it absolutely does not work. india, jordan pakistan, the middle east, there's no place to charge. s

. >> go back and forth with jim farley.t he said to me that i told club members is our hybrid sales in november were up 75% and up 23% for the year. we plan to expand our hybrid vehicle lineup and look to double sales with the launch of our new e-150 truck. why not put the resources toward the new f-150, david, when you know there's tremendous demand? >> i don't know, jim. why not? >> it wasn't really -- it was a bit rhetorical. i'll give you that. >> okay. >> but i do think as i turn to carl, i think what's coming is that he says hybrid strategy is really paying off. they have a great hybrid strategy. i think a lot of these companies are really tired of where their stocks are, including jim farley. they don't want to make things that don't sell. the number one and two best selling hybrid trucks in america are the ford maverick, which is what i have. i get like 900,000 miles to the gallon, david. and i'll give you a ride once, but you have to be in the bed. it's called the bed, the thing behind the cab. and the f-150, their

they started to see things falling short of expectations, you might say, a couple of quarters ago, jim farleyt, we clearly see the demand increasing for hybrids, we're going to pivot that way. they're not giving up on evs, still investing there, but they are putting greater resources into hybrids. and so, gm just has never put in as much resources into hybrids. neither has stellantis. right now ford is benefiting. >> let me take you back to the hawaiian/alaska deal. why is alaska paying such a premium? one of the biggest premiums we've seen for any deal of this size ever. and it would seem that, if anything, you could get a deal on buying a rival airline right now. why are they paying so much and is that why their shares are down so much on this news? >> their shares are down on this, two things. one, it's a nice premium they're paying here. where was hawaiian's shares on friday? $5 a share? if this goes through, it'll be $18 a share. the other reason they're down is because there's a lot of skepticism that there won't be -- that the doj will sign off on this, guys. most people are looking at

ford is one of the leading hybrid players and parts part of the pivot jim farley is making. ford has been a big player in hybrids and plans to do even more. in terms of who has traditionally led, look at who brought us the prius, toyota. one point of reference, i was talking with a dealer about the new camry, 60 miles a gallon. 60 miles a gallon for the camry hybrid. who wouldn't be interested in that? if you're interested in a sedan, and i know there are a lot of people who don't want a sedan, they want an suv or a crossover. that's a heck of a selling point. >> 60 miles a gallon. >> i'm thinking about it. >> you don't have to go to the gas station very often. >> no. let's talk cybertruck before we get you go. cautious commentary around the price tag, and maybe the range. what did elon musk say at the big event last night and how important the halo effect the brand might get even if sales e not huge from the gate? >> i think the halo effect is huge and the cybertruck does exactly what you want for a halo vehicle. we heard this a lot in the auto industry. realistically you d

if i were jim farley from ford i would be out there saying this is the deal that we need.s is the dole that makes us more competitive versus say nissan. >> obviously they make an owe innous amount of steel for the auto market in japan. >> yes, definitely. >> and now clearly will in the u.s., the blast furnaces and the like. >> great deal. >> great deal for share holders who have been in here for any period of time who perhaps bought in when the company said it was putting itself up for sale and who listened to some of our reporting in terms of the robust nature of the argues that included cleveland-cliffs and a potential number of other bidders. nipon, however, had been quiet throughout and emerges with a bid that was well above my understanding is what was the cover bid. >> were there other foreign companies involved, because cleveland-cliffs is looking up tremendously this morning? >> i believe there were, yes, but it's not completely clear how far along they were and/or how many bids were made. jim, i didn't ultimately -- a few people dropped out at the very end, made b