and cofounders of the clean oceans project, captain jim holm and nick drobac. you drove all the way from santa cruz to be with us. this is a big deal. what do you want to do? we talked b a little bit about it in the story? >> the object of our game is to eliminate the plastic trash that is in the ocean and we are doing a number of different methods. research is very important and the educational component as we said before is absolutely essentially. where we differ from other organizations, we're also looking to take direct action and try to physically remove the trash from the oceans and beaches. we also figured once we get it out off the beaches we need to do something. >> what are you going to do it w it then? but that is incredible thing. now a number of different ways, you are doing it using satellite imagery? >> in terms of locating it. technological challenges, talking about enormous area that is affected with plastic. in order to cover every square inch of that it would take hundreds of millions of dollars and we had some way to find concentrations of t