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and jim kramer was off today but he tweeted musk should take a medical leave. i think after today the game has changed a bit. it's changed whether he's going to take this company private but what his mental state is >> i think jim was remarkable in his discussions. great reporting from "the times," and you're right it. it changed the conversation. when you start talking about taking ambien, millions of people take ambien but innuance -- >> didn't roseanne -- >> i think your right. and now we have an additional issue about his general state at all. why he agreed to the interview but cudeose to "the new york times" for a great report. >> time now for a cnbc news update with sue herrera. >>> here's what's happening at this hour, everyone. turkey rejecting the appeal of a u.s. pastor being held there saying evidence is still being gathered in that case. president trump today saying about the pastor, quote, we are not going to take this sitting down, end quote. >>> the first funeral is being held today for the victims of the bridge collapse in italy four friends the

you need to know stacey and dana, as always, a pleasure thank you for joining us and don't miss jim kramer's exclusive interview. you don't want to miss out >>> we've got less 40 minutes to go before the closing bell s&p up 20 wre looks like s&p and dow are going to break their losing streak nasdaq up 0.7% twitter's founders suing the parent company for undervaluing their stock options. coming up fast money traders give us their trade on this match. apparently not made in heaven. >>> but first spacex just unveiling its new capsule that will carry astronauts back into space. details on that when "closing bell" returns. ♪ ♪ adapt supply chains based on trends, tweets and storms. and make adjustments on the fly. ♪ ♪ the ibm cloud. the cloud for smarter business. the ibm cloud. when mit rocked our world.ailed we called usaa. and they greeted me as they always do. sergeant baker, how are you? they took care of everything a to z. having insurance is something everyone needs, but having usaa- now that's a privilege. >>> welcome back to "the closing bell." we've got about 33 minutes left of trade ve

with macy's there was so much about the run up to earnings and nordstrom up now 12% to jim kramer thisbe -- with retailers -- >> who said fashion was dead nobody >> to me here's the bigger concern about retail at large. a dollar you make online how much less or more profitable is it going to be for you as you make a dollar you make in the store? at the certain point you're going to reach equilibrium, and maybe it's better for you to have online dollar sales as opposed to physical dollar -- >> do you think it's a higher margin to me the fascinating conversation we always thought it was going to be a higher margin online. i think long-term it's not >> the people involved in online advertising can take a very significant sum of your margin to make sure that you reach the person that you want to, that's certainly a big weight on those margins. that's the long-term question in my mind. >> another mover today, chipotle closing lower after chipotle confirmed the cause of that recent foodburn outbreak in ohio >> five have tested positive for a toxin linked to foodburn illness that occurs when

. >>> plus don't miss jim kramer's interview with cnbc brinks coming up on mad money at 6:00 p.m you>>> activist investor elliot management taking a large stake in nielsen to push the t ratings company to sell itself this after third point pushed campbells to sell. is this the start of a buy out boom leslie picker joins us with a look >> private equity firms that cae opportunities for activist investors. nilsson is the latest example. it effectively owns about 8% of the company. a source tells me the hedge fund is pushing nilsson to sell itself those three have raised or are currently raising more than $50 billion worth of capital combined neilsen may be of interest to them for their part, nielsen is already undergoing a strategic view of shares and market share data the board and management team are actively focused on executing the company's strategy and drive long term value creation for all shareholders. elliott initiated 17 activist campaigns, more than the other three most active investors combined m & a has been the biggest challen challenge. >> are we seeing private equity wa

. >> well, it's a stand out for household products and consumer spending jim kramer this morning wasng about how they've benefitted from the international traveller setting up in all the duty-free and airports and getting in front of the consumer that way. and it's been a huge growth story. >> obviously bouncing here exactly from the june high >>> another winner to point out today, nike receiving a pair of up grades today. changing its rating from positive to neutral and citing a strong global athletic trajectory, also saying a lower risk profile, leaner inventories. nike is also launching a brand new collection with serena williams and designer virgil abloh. it's a cnbc exclusive to discuss how they've worked with both of them in nike number one in the dow for 2018 up more than 30% >> wall street has just embraced this idea that they're in a good part of the cycle, strategically they're in the right spot. just wonder if these up grades they're just kind of chasing >> they're late. it came off that very good quarter, but at least the point of jeffrey we need to not look at the point

and jim kramer tweeting time to buy disney i'm sure we'll know why on mad money coming up. >> wendy's it moving lower by nearly 2% after reported earnings moments ago joining us to discuss karen and tim. how do you trade these >> i think sort of these barbel strategies, on the one hand, a terrible hand, papa john's i think you're going to see investors puke up that stock in the next couple of days. they have a giant pr problem, i think they can address it but you don't need to jump enrigin t away mcdonald's, they're killing it it's cheaper actually than wendies. that's where i'd be for burgers. >> we all know what's going on with papa john's operationally this company was making a difficult time making investments in digital and at the same time their comp, they've been declining comps for over a year. in the case of wendies ys to me' just a really a valuation sector i think it's not a terribly compelling time to get into a sector when you have much higher labor costs. they're all trying to get into online ordering and the entire digital expenditure is something where the operational

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