. >> reporter: jim lucy has bit the bullet and replaced his sod with artificial turf. >> i would nots, because i didn't like the artificial turf, but they've gotten so good now, i figured, you know what, i'm going to do it. >> reporter: it's becoming extremely popular. people can't get enough of it, i guess. >> the artificial turf industry is exploding. this 45,000 square foot hayward warehouse belongs to global center. the largest artificial turf manufacturing company in america. >> this is our double s blade. different engineered blades. that's the way of the world right now, is the engineered blades. >> the company is headed in hayward, and business is booming. >> it looks just like the real thing, feels like the real thing. it's environmentally safe for the kids, for the pets. >> reporter: a million square feet of turf is being installed at the twin creeks sports complex in sunnyvale. as for concerns about the rubber infield links to health issues, he says it's up to customers to decide what to use. >> there's different padding to me, t max ratings for fields that you don't have