joining me now rico imaging america's president jim malcolm the company behind this camera. you've got all the products with you, the new cameras, the third generation of the camera. records full video all for $349. how does it work? >> let me give you the quick, easiest way to do it. basically we've ballot camera with two lenses. each looks in an opposite direction. with that we can see a full spherical world. everything above and below you. i have the camera on now. we can look around and see easily how we can pan around. when i'm ready to take a picture i just push the button and it takes the picture. it stitches inside the camera and transfers it over. emily: how do you make the camera truly spherical? >> you have to be able to see behind yourself so in our case we use two lenses. each uses 190 degrees. that allows us to stitch them together in the camera in order to make one world that is completely 360 degrees. emily: how big is this market today? >> spherical market is in infancy. the camera technology has come a long way and the ability to do this is simply magical b

jim crow no.. she will continue to do that. rosa parks will call malcolm x her personal hero, the active against the war in vietnam, active against apartheid, a picture in my favorites in the book of an older rosa parks protesting outside the south african embassy, she will continue to the end of real-life saying the struggle is not over, there is injustice in this country and she will be resolved to keep fighting and yet i think the way rosa parks is tossed is as a problem resolved in the past when the actual rosa parks said there is much more work to be done. >> host: how did you do the research on this book? >> guest: i had to do a lot of digging. i went to all sorts of archives, in part because part of rosa parks's papers were caught in a dispute over her estate, had gotten the papers to sell with all of her in effect, they languished in new york for a decade until this summer howard buffett made an incredible donation and recently gave them to the library of congress and in february theyopened. they are re

jim crow no.. she will continue to do that. rosa parks will call malcolm x her personal hero, the active against the war in vietnam, active against apartheid, a picture in my favorites in the book of an older rosa parks protesting outside the south african embassy, she will continue to the end of real-life saying the struggle is not over, there is injustice in this country and she will be resolved to keep fighting and yet i think the way rosa parks is tossed is as a problem resolved in the past when the actual rosa parks said there is much more work to be done. >> host: how did you do the research on this book? >> guest: i had to do a lot of digging. i went to all sorts of archives, in part because part of rosa parks's papers were caught in a dispute over her estate, had gotten the papers to sell with all of her in effect, they languished in new york for a decade until this summer howard buffett made an incredible donation and recently gave them to the library of congress and in february theyopened. they are re the next one you will hear from his historian