. >> alaskan state trooper jim mccann drove five hours from fairbanks to join the search. >> i came down here with the opinion that there is more to this than certainly a grizzly attack or a child lost in the woods, just from what i read in the paper and from what i had been told over the telephone. >> the search lasted for days. search dogs were used, but they weren't able to track mandy's scent. >> i've never seen such community action. everybody from the valley got together. >> tragically, ten days after she disappeared, searchers found her body. she had been shot to death. >> without you having lived something like this, you probably will never have a clue. and i don't know that i can describe it. my wife at the time, she ultimately couldn't handle it. >> no matter what you do, you always feel some kind of guilt. and that was the big thing. if i hadn't tripped, what would have happened? and i remember asking my mom that. what would have happened if i hadn't tripped? >> complicating matters, there had been heavy rains a few days before the body was discovered, washing away possible tr

joining us is it founder and ceo jim mccann. thank you for joining us today. >> good to be with you becky. >> so this is a huge holiday for you. two major billion dollar holidays, valentine's day and mother's day. and there are a lot of things that can go wrong along the way. one would be bad weather. what happens when you get bad weather one on one of and what happens when consumers cut back own spending? >> we don't like either of those occurrences, becky. last year wii experienced a love storm on the east coastcrippled the united states. and had a tough effect of on business. >> we had a good run of consumer sentiment improvement over the last five or six months and that's a put wind in our sales. so we are discretionary item. when it comes to occasions like valentine's and mother's day we're not quite as discretionary as people think but still economic conditions effect. >> when you say you have seen improvement in consumer sentiment over the last five or six months that coincide with the lower gas prices. is that what you t