. >> karl rove and jim messina talking about the 2016 presidential race and they have a lot to agree on about donald trump. >>> time for bay area standouts to shine. whose dreams came true on college football signing day? that's coming up in sports. >>> antonio tarver's mom said he's a great son so why is he giving up a mercedes? spied out tonight when 8 on your side investigates. >>> lots of sunshine helped to lift the temperature to 84 talk more about that and a cool down and rain chances and doing an analysis right now. forecast coming up. >>> we will have that and more coming up. you are watching news channel 8 the station that's always on >>> hillsborough county taking steps to create a local registry of animal abusers. the ordinance prevents people convicted of abusing animals in the county from adopting a pet. the fbi collects data on animal cruelty cases nationwide and shares it with local law enforcement but that information not always available to shelters. >>> now to your boat and it turns out the presidential field starting to thin out more . republican candidates rand pa

jim messina is the yin to rove's yang. jim: president obama said to me in the 2012 presidential race, "a presidential campaign is an x-ray of your soul." sharyl: messina led barack obama to two successful presidential victories and heads the super pac priorities usa action, which supports hillary clinton. together, the two represent tens of millions of super pac fundraising dollars from individuals, special interests, and corporations. the money is used to support their candidate and attack their opponents. before a recent town hall debate, the political foes sat down to talk politics and money. first, the influence of social media on the 2016 presidential campaign. jim: you've seen an absolute explosion in social media and the way it's changed campaigns. you know, i just ran a campaign for the prime minister of the united kingdom. we won a surprising majority and our research showed at the end social media was 7 times more effective than traditional direct mail, television, and it goes to one theory -- and karl and i are

jim messina is the yin to rove's yang. jim: president obama said to me in the 2012 presidential race, "a presidential campaign is an x-ray of your soul." sharyl: messina led barack obama to two successful l esidential victories and heads the super pac priorities usa action, which supports hillary clinton. together, the two represent tens of milllons of super pac fundraising dollars from individuals, special interests, and corporations. their candidate and attack their opponents. before a recent town hall debate, the political foes sat down to talk politics and money. first, the influence of social media on the 2016 presidential campaign. jim: you've sn an absolute explosion in social media and the way it's changed campaigns. you know, i just r a campaign for the prime minister of the united kingdom. we won a surprising majority and our research showed at the end social media was 7 times more effective than traditional direct mail, television, anything else. and it goes to o o theory -- and karl and i are both seeiei this i

last week, kingmakers from both political parties, republican karl rove and democrat jim messina, appeared together and gave their vieabout the 2016 race. karl: on the ides of march, it was a bad day for caesar and it is going to be a pretty bad day for candidatchitect of the two successful presidentih. his super pac, american crossroads, hasn a republican this election, but rove has been a yang. ji in the 2012 presidential race, "a presidentour soul." sharyl: messina leful presidential victories and heads the super pac priorities usa action, which supports hillary clinton. of millions of super pac fundraising dollars from individuals, special interests, and corporations. the money is used to support their candidate and attack their opponents. before a recent town hall debate, the po politics and money. first, the influence of social media on the 2016 presidential campaign. jim: you'n in social media and the way it's changed campaigns. you know, i just ran a campaign united kingdom. we won a surprising majority and our research showed at the end social media was traditional direct mail, te

. >> jay: you spoke with kingmakers, carl rove and jim messina, what did they have to say? >> reporter: i think the interesting thing was to have them side-by-side, they lead dualing super packs but they agree upon a lot when it comes to strategy. and we talked somewhat about social media and the increasing role it's played in getting votes. they are going after the 7 or 8% of undececed independent voters just to go after all those relatively few voters, it makes all the difference in the world.. they are primarily using social media to do it. >> jay: what did they say is the most important factor in winning a vote in today's media environment? >> reporter: they say, historically, and today, the most important way to win votes from the independent people is to get someone they hold in confidence and trust to talk to them and sway them to voting in the candidate. this was done, obviously, you know, a hundred years ago, 150 years ago in different ways, but today, they say it's largely done through social media. that's why social media is so important. snap chat, they say, is