they chose, they chose a self-styled pprtrait that the guy made whe he looks sort of like a young jim morrissonr think of him in a g shot or the red do on the head is more appropriate. their just dpi cation ss, well, it's a monster, and a picture is worth a thousand a words. >> a icture is worth a thousand words, but companies, drugstores, right-aid, cvs k-mart, all th comanies said they were not going to push it, display thismagazine or sell this particular issue. should there be more of anout cry, it's just thumbing its nose at thanks americans stand for and, of course, the victims. >> i usually don't get excited when they pull it, but are you sure this is who you ant on the cover? the better course is not to boy the issue. unfortunately, i'm afraid lot of peple go by it because of the publicity it's had. that's the mostunfortunat outcome of all. >> "new york times" coming to sort of say to anyone that thinks this is in poor taste, anyone offended by this, maybe it was the heat, maybe you are hype ventilating. how upset does that make you? >> given the source that it's the "new york times" --

but if you want to glamorize him, put him on the cover as if he's jim morrisson and not split that covern he caused and how many lives he has ruined, i think that's flat out irresponsible. if you look at the mccrystal cover, that's a good shot of him. you have no idea of where that story is going. >> gretchen: i didn't think he was on the cover. >> brian: yeah, that's true. who can argue with that? but if you take tsarnaev there, you can get him in other places. you can find him in a jump suit, you can find his mug shot or split it with there he is happy, here he is today. looking at the death penalty. that is the right thing. that is a cover shot. that is not something to lure people in. the one they use makes it seem like a sexy thing to do that and there are a lot of impressionable 18-year-olds who think that's their guy. >> gretchen: their defense is they're trying to write more newsy kind of articles. not just do music stories. and that they also called haim monster on the cover, although i couldn't really see in the fine print if that was accurate. slate magazine says look, the rea

they chose this shot to make him look like a rock star, this jim morrisson look, the doe eyed 19-year-oldes you reach for the sensational, reach for the editorial decision that's going to make big news, you go too far. i think in this case they did. >> gretchen: it makes people so -- what makes people so upset. let's listen to what sergeant sean murphy said. this was his quote. the police officer who released the other photos, the truth is that glamorizing the face of terror is not just insulting to the family members of those killed in the line of duty t could be an incentive to those who may be unstable to do something to get their face on the cover of rolling stone. i hope the people who see this will realize it was real. it was as real as it gets. so these photos released, hundreds of them, but a lot when tsarnaev is coming out of the boat. >> right. with the sniper's red lacer on his forehead. i enjoyed that shot. >> brian: let's talk about trayvon martin. it is an amazing shot, by the way. the justice department decided that trayvon martin, because that was the gun used to kill him,