jim newton was one of their first customers and he explains it best. >> in silicon valley there's this mindset to be much more accepting to start-ups and give them a little slack. >> but even jim, who simply tried out flight car because he thought it sounded like a neat idea, had a moment of hesitation the second time he signed up to drop off his car and they told him to meet them somewhere new. >> it was like, well, i'm supposed to go where? you know. and i'm supposed to meet a guy? it was like, late, too. it was like -- it was like mid knight or something like that. and it was like okay, let's see how this goes. >> there is a lot of people who might think this is crazy. your first interaction with your customer is your most interaction with a customer. for them to see something that isn't perfect? might hurt you down the road. >> that's why i think it's been important for us to meet the customers. you know when you tell them, meet them, you're the founder, you give them the car, they completely get it. >> and regardless of what was happening behind the scenes. the founders were adama