guidelines he says do not create an environment like the one shown in this commercial featuring jim perdue. >> doing the right thing is treating chickens humanely raising them gauge free. >> birds in that commercial are this size this age. they have half on acre and the litter is brand new pine shavings, the equipment is spotless and the feed is perfect pellet. i'm thinking "uh-ho", and as far as marketing that was like okay, this is too far. >> a call to action to reform the industry setting him on a collision course with perdue. a risky move given the leverage they have over contract farmers who pay for the chicken houses and upgrades. >> your delivery is dead to keep the houses paid for. they got you. it goes back to the share cropper days or the coal miner company store thing. >> reporter: is that your choice to have no window? >> absolutely not. frequent any named a top producer, he took his concerns to the company. >> they'd come meet get up and never any follow up. not once. >> reporter: he went public writing letters and testifying about poultry farming conditions. on capitol hill.

. >> when he saw this commercial featuring jim perdue, he said he could not stay silent. >> the birds are about this size this age. those births have a hair an acre a piece to roam in, the litter brand new pine shavings, the equipment spotless. >> frequently named a top producer for perdue, he said he first took concerns directly to the company. >> they would come and meet and then they would get up and never any follow up, not once. >> so he went public, writing op eds, even testifying on capitol hill about poultry farming conditions. when those efforts came to nothing, he did something no one saw coming. >> this is the first time i have been invited by a contract farmer. >> he opened his barn doors to animal welfare advocates. the results a video that has logged more than 1.8 million hits on you tube to date and produced an unlikely partnership between a factory farmer around animal rights activists. >> we are definitely an unhome alliance. >> within two days of the video posting, watts received he a surprise inspection. perdue also released this statement, claiming waltz was not fo