we have jim puzzanghena who is with the "los angeles times" and alan zibel with "the wall street journal." alan has the first question. >> you are the first regulator to really have a broad look at how consumers are being treated across the entire financial system. what is the area you have looked at that you are most concerned about? >> we are worried. most have been worried about the mortgage market. the mortgage market is clearly the reason the economy blew up in 2008. consumers were massively harmed. it was the single biggest financial market that has been troubled in many respects than the lending side in the service eye. -- and the servicing side. >> you had just come out with some new mortgage rules. the housing market is finally starting to recover from the crash. why do you think these rules will help the market as opposed to hurt it? >> the rules are not really much more than a back to basics approach to mortgage lending and mortgage services. the same things are thanks have been doing for a long time, making sure that before they lend money the person borrowing the money will