jason: we sat down with crunch fitness ceo jim rowley.is bloomberg businessweek. ♪ jason: welcome back to bloomberg businessweek. i'm jason kelly. carol: i'm carol massar. you can also listen to us on the radio and a.m. 1130 on in new york, 91 fm in washington, d.c. jason: a.m. 960 in the bay area. in london on dab digital and on bloomberg in the business app. they were buying crunch fitness. carol: a little deal flow. here's crunch ceo jim rowley. jim: it's fantastic they identified crunch as an opportunity. i think by now is fitness has never been more popular. with the recent changes in the retail landscape, landlords are finally clambering to have fitness companies and clubs as part of their old mall set up, their new mall set up. it's been a fantastic time. with crunch, specifically, because we're celebrating a 30 year anniversary. we've proven a successful track record, both in new york and california, and i think there's a big interest in our platform because of the intellectual property around our group fitness classes,, personal