it turns out the guy who organized this camp was a guy named jim tenenbaum, founder and ceo of forsythetal. not only that, but he recently had joined the board of directors at the burning man project, the nonprofit organization that runs this whole thing. when she wrote this, it blew up and people were furious about how this was violating everything the burning man stood for and not only was this sort of egregious invasion of the 1%, but also by this guy who is supposed to be promoting the core burning man values. >> those burning man values are -- >> i think they are cool, and it's an interesting thing. >> i talk to people who go to burning man, and they really feel like their lives are changed, reconnecting with their core priorities. people have this series experience when they go to this thing. >> one of the principles at stake here was the idea of radical self-reliance. everybody that goes there has to participate, volunteer, do things for themselves. in the past -- wealthy people have always been going to burning man, but there was this sort of leveling effect. even if you are a c