one of the earliest backers of siri, jim tuttle, and quip ceo.pening siri up to developers, is this game changing? >> i have a that i thought it was entered thing how much they opened up maps and messenger, and siri. i think you will start seeing third-party apps in every part of your experience and that is a pretty big change. people can order uber with siri, probably through mass and messenger as well. being able to see your map permeate the entire experience of your phone rather than being just an icon, that is a meaningful change. it is something into it has been doing an obviously competing messaging apps have been doing as well. it is hard to stay on a competitive angle because i think apple is so unique being the default messenger on the phone. i think the apple phone experience will substantially change. emily: can they maintain the quality of it? >> i think they will, they are using -- they launched and they have slowly integrated to every part of the phone. when i was reading the siri api was just -- was restricted at first. i am sure t