jim vandenhei, we're gonna start with you. what is politico? >> we're a web site, a newspaper dedicated to politics, hence our name "politico." we launched about 3 years ago. we only cover a couple of things, and we're very much confined by the name. we cover the white house, congress, national politics, and special interests who try to influence-- >> some say politico is as much a state of mind as it is a news organization. >> well, i think it's a little bit of both. it's definitely a news organization. we have 107 employees, of which 75 are involved in the editorial process. but i do think we do things a little bit differently. i think we're probably on the cutting edge of how news is getting produced and getting delivered. we put a huge emphasis on speed, on timeliness, on being really relevant to the conversation that's happening not only that day, but that hour, because i do think the way people consume information is radically different today than it was 10 or 15 years ago. people--if you have an interest in a subject, you tend to be almo