jim watterson, media editor of the guardian, i don't know if you have seen the magazine, but what arecation at the moment is a very brave person, especially a print one, so i have to wish you luck. he looks brave, he looks courageous. i think i would like to know how much is going to be distinctively british and how much is going to be content from the us version. because there's quite different styles between the types of publications. it is looking very british at the moment, this one. it's got paul mason, ash sarkar. well, 100% of the launch issue has been generated in the uk. there are now 15 editions of rolling stone around the world, the original us one and 1a others — australia, south korea, china, japan, argentina, colombia, and so on. and all of that content goes into a big content pool, and any licensee can take whatever they want from that pool at any point. going forward, we have a licence that allows us to take 50% of any edition from the us and then beyond that from overseas. but we have such a strong music market here — well, and film industry — that we'll lead on briti