. >> reporter: take a walk with joaquin jiminez you're in a and chances are you will have to stop a few times along the way. congratulations still in order for jiminez as he is the first mexican immigrant to become mayor of half moon bay. >> it is an honor to represent half moon bay. he immigrated from mexico to half moon bay when he was 13. his parents were farmworkers here who lived in a home near the corner of johnston and -- >> these are first families in half moon bay. >> reporter: he has become a half moon bay historian over the course of his 30 years here. >> i love half moon bay. i love the community. >> reporter: the coastal city is home to 12,000 people a third of the population is latino. aside from picturesque views of the california coast, you will also find a lot of farms here because half moon bay was originally an agricultural outpost. >> we are a farming community. that's our heritage. >> reporter: keeping that intact , says the mayor, is a must but like many california cities, affordability and half moon bay is a challenge, here, especially, for many farmworkers. >> if

for the newly crowned colombian king , jason jiminez, he says he is honored to represent his hometown, showcasing unique afro colombian dances like this one entitled . >> i dream about this, prepared, rehearsed, and do a lot of things. so i feel so excited for this. i am so happy. >> reporter: for monica, who is the first peruvian to be crowned queen, as she picks up her specially designed dress from peru , she says she carries her title with gratitude. >> community first. i hope i can make everyone proud. >> reporter: the pride both monica and jason share is showcasing unique indigenous dances, which is the theme of this year's carnaval. >> we want to honor our indigenous community and we want to share with the san francisco community here where we came from. >> reporter: and doing that, monica has had to take some creative risks, including presenting a never before displayed dance for the festival. >> the national dance of peru , this dance is very traditional. it came from the time that we were colonized. >> reporter: that is why each of them receiving crowns this year means so muc