. >> reporter: jimmy g. fever is exploding as fans get excited about the niners prospects next season. >> i think it will do great things for the bay area and for the fan base that's here. >> reporter: there are other ways to handle jimmy g. fever, such as this jimmy g. on fire roll at sushi in ontario. the owner wraps the roll in foil, lighting it on fire with 101 proof rum. on the nids, it's crap, deep fried shrimp and avenue vad coe. >> we want to donate $1 to every roll sold to jimmy g.'s charity. >> reporter: sports memorabilia shops are anxious to get their hands on photos of jimmy g. a signed photogets $10,000 >> his popularity, the way he is, he's a handsome guy, everything, the whole package this guy has, that's why. >> reporter: jimmy g. fever is spreading. >> i'm excited about the 49 errs, i've been here my entire life and i want them to win. >> reporter: as long as elation is high, exuberance is high, the 9ers have got to be happy. in santa clara, david lui, abc7 news. >>> talk about a shot of bad news

. >> the news is spreading across the region on how >> reporter: expect to see a lot of jimmy g. feverbay area, and lots of jimmy jerseys being born. there are bay area autograph collectors and there are also bay area diners who are fans too. it's a tough time, at least temporarily, to satisfy a craving for anything branded jimmy g. this being the off-season, supplies are short, sometimes even sold out. >> if they want screen print jerseys middle of june, they can get stitched or screened. >> reporter: so they got to be patient? >> yes. yes. >> reporter: fans acknowledge jimmy g. fever will do a lot to bring fans back into the fold. >> hopefully this will get fans back into it a little bit more and bring back good old 49ers football again. >> reporter: those seeking to satisfy a jimmy g. graving, they can go to the jimmy g. on fire roll, which is lit on fire with rum, featuring dep f

jimmy g to levi stadium. our reporter explains how his popularity is spreading. >> getting your hands on a jimmy g jersey can be challenging. the fever is spreads as fans see a reason to get excited about the niners prospect next season. >> i think it will do great things for the bay area and for the fan base that's here. >> reporter: there are other ways to handle jimmy g fever such as this jimmy g on fire roll at suchy in campbell. he has been a guest here. the owner wraps the roll in fire lighting it with on fire. inside the roll features deep fried crimp. albacore and avocado selling for $20. >> we want to donate $1 of every roll sold to jimmy g's fund raiser. if you are listening let us know who though donate to. >> sports memory beal yoo show shops are anxious to get hands on autographed photos of jimmy g. in framed set fetches $95. with authentic autograph that jumps to 2500. that more than joet montana taken with the super bowl rings. why. >> his popularity, the way he is, hand some guy, the whole package in guy has. that's why. >> jimmy g fever is spreeding. >> i'm excited about the 49ers. i've been here all my life i want t

. >> reporter: fans acknowledge jimmy g. fever will do a lot to bring fans back into the fold. >> hopefully this will get fans back into it a little bit more and bring back good old 49ers football again. >> reporter: those seeking to satisfy a jimmy g. graving, they can go to the jimmy g. on fire roll, which is lit on fire with rum, featuring dep fried shrimp. garofalo is a regular here. >> i'm so excited by him, he's very personable, he's very humble, and i think he's going to fit in really well with the 49ers. >> reporter: jimmy g. has awakened his position, just as the jimmy g. on fire role excited his pallet. >> i didn't watch my niners because they were kind of terrible. so when jimmy took over, i said, boycott is over. >> reporter: a photo of jimmy g. even hangs on the wall but without an autograph. the owner of a memorabilia shop says that jimmy g. autographs could top $10,000. >> reporter: selling the rights to jimmy g.'s autograph reportedly is under way, and that means he's going to be making a lot more than $147 million