scooter: i will never bet against jimmy iovine. i don't know their exact plans. i'm not in there. y cue, i think he's brilliant at apple. and i met dre a couple of times, but i know jimmy. you don't bet against a guy like jimmy. emily: so what about apple? i know you are an investor in spotify, there's pandora. can apple dominate streaming? can they continue to dominate music? scooter: i don't know if it's domination. i think that there is enough room for all these platforms, because people want to consume constantly in different ways, and there's so much content coming. emily: you are also a tech investor. scooter: yeah. emily: you have gotten into tech investing. you've invested in spotify, as i've said, uber, pinterest -- how are you getting into these deals? what attracted you to technology? scooter: because i missed one. when i was in college, facebook launched. and i actually e-mailed the creator of facebook, which was on the contact page. there was one profile per picture and responded with eduardo salverin, who was head of business affairs. "thank you for reaching out." i w

have worked on the watch for a long time and some of their biggest supporters like al gore and jimmy iovine in the audience as well. a lot of pro-apple individuals here. but remember what the ipad did when it first came out, it wasn't necessarily a blockbuster. it was the second edition. and in talking to analysts this morning and over the weekend, we've learned that the expectation for apple often comes in i how they will do in the second edition which, you know, battery life is not that long, and they're going to need to make improvements. liz: the pebble watch goes for ten days. now, if this thing is supposed to be checking your heart rate, you have to take it off at night to charge the darn thing. but i'm less interested in that. i'm less interested in the focus on that and more interested in you and your branding expertise. does this thing become a winner in december or valentine's day or the next big holiday where people buy things like father's day? >> well, i think that will be the real test, you're absolutely right. obviously, they've got ramp up in production. apparently, they've