emily: just reminding our audiences, we are here with jimmy pitaro, head of sports content at disney.nts to know about the next deal. the wall street journal is reporting you are exploring a a deal to work with a bedding -- betting company. jimmy: this could yield substantial returns for us. at the same time, this space, category can really help us expand our audience, our reach especially among highly engaged sports fans. our league partners are really embracing sports betting. more and more americans are able to participate now. from our perspective, it is natural for espn to do the same. our mission is to serve the sports fan anytime and anywhere. that includes the sports betting fan. two backup, -- to backup, sports betting has been a strong part of our offerings for a while. we have had sportscenter themed segments, dedicated areas to our website, podcasts, recurring shows like daily wager, a branded betting studio in las vegas. we recently struck an odds partnership. we have deals with caesar's and draftkings. we are doing alternative broadcasts, betting-themed alternative broad

i spoke with the chairman of espn sports coverage at disney, jimmy pitaro, about the season ahead, sportsting, and much more. jimmy: mega cap is something that is important to us. we have had a lot of success with it. but out of the gate, we are coming out pretty strong here. we had ravens, raiders, and it will be las vegas's first nfl regular-season game with fans in a stadium. but yeah, part of that will have multiple broadcasts. the main telecast on espn with a simulcast on abc. we will have a spanish-language version on deportes. as you mentioned, monday night football with peyton and eli manning. that debuts on espn2, and espn plus. we will carry a betting-themed broadcasts we are calling "between the lines" on espn plus. pretty nice suite of offerings. emily: we will talk more about betting in a moment, but you have been out there striking deals unlocking up a string of new rights agreements with not just the nfl, but mlb, nhl, wimbledon, la liga. what does all of this add up to in terms of a strategy for espn ahead? jimmy: our mission is to serve the sports fan anytime, anywhere. e

join us tomorrow for my interview with jimmy pitaro. be joined by the ceo of girls who code. and dj, music producer, and founder of royal, justin blau. i'm emily chang, this is bloomberg. ♪ >> the following is a paid program. the views expressed do not reflect those of bloomberg lp, its affiliates, or its employees. >> the followingpaon bht tby rare collectibles tv. >> in a letter dated back to december 27, 1904 to the secretary of the treasury, president theodore roosevelt wrote a short two-sentence letter, in typical theodore roosevelt direct bravado style. "my dear secretary shaw, i think our coinage

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