a lot of people think it could actually be jj abrams.alking about his future in the industry for more, bring in one of the writers, kasey, associate editor there. >> thank you so much for having me. >> thank you for having me. >> we've seen up to $300 million for ryan murphy at netflix, and then $400 million for greg b burlante but jj abrams, a billion dollar signing who would do it? >> when you look at the trajectory, he's absolutely on track to get even more considering all the things that his production company is doing, so they've grown well beyond tv and film doing games, music they just signed with mattel to do their first toy product one of their first original things they're owning and the story behind that is amazing he's doing so many different things so he's really on track to surpass all of those high figures we've been seeing and it's anyone's game like hollywood's favorite parlor trick to see >> okay, if you were to look at the box office of movies and translate into a value for a content company, i'm just going back and ad

that does it for "the exchange" and we'll see if jj abrams crosses, what, $500 million? a billion dollars? unicorn content producers? i'll join melissa in just a minute for "power lunch" which begins right now >> i'll see you in just a minute, kelly. melissa lee, new at 2:00 earnings season on the clock setting up to be one of the worst in years will it derail this year's big surge? pinterest kicking off the ipo road show and lyft, threatening a major lawsuit against an underwriter over short selling what it means for uber and others preparing to go public. espn's brian winhorse with the new look on the king, lebron james. "power lunch" starts right now >> a check on the markets right now. biggest one-day drop down by four tenths of a percent boeing feeling the losses on the index, a downgrade from bank of america. s&p s500 in danger of snapping. two away from all time highs oil and drill down how much higher prices could go here later on in the show in the meantime, straight to bob pisani on the floor of the new york stock exchange. hey, bob >> reporter: hello, melissa.

the month was april, the year, 2015, when the very first trailer for the first film, the brand-new jj abramsilogy was released, and everybody, including me, went absolutely nuts for it. first of all, that shot, that shot alone, which appeals to be some massive imperial vessel in the background, right? >> the star destroyer, of course. that shot alone is awesomer than anything in the last three movies. that single shot is awesomer than three movies so far. >> yes, we did that on the show. you have to understand, the news cycle back then was really slow. we were desperate for content. and everyone loves "star wars." today, almost exactly four years later, we're not going to give it the mystery science theater treatment, but the very first trailer for the third movie in the "star wars" trilogy is out, and it looks kind of awesome. >> we'll always be with you. no one's ever really gone. [ laughter ] >> so there were two things in there at the end that energized the light sabers of millions of "star wars" fans today. that maniacal laugh, which sounds a whole lot like the return of emperor palpati

he said the director, jj abrams, does a beautiful job of weaving in all the story lines.o learn the title and i'm going to leave you on this note. may the force be with you guys, okay? how's that? >> whoa, paula. how can we possibly top that? that was amazing, paula, thank you. got our own jedi here. over to you, rob. >> i don't know about that. nice chewbacca. thank you, cecelia and paula. look, the pollen has been bad this season, especially across the south. i want to show you these pictures in flight. this is hillary lake. she's actually a producer with our cincinnati affiliate. she was flying from cincinnati to raleigh over this lake and you can see the streamers of the pollen, the green and yellow pollen, accumulating on the lake. this is another shot of jordan lake near >>> good morning. i'm abc 7 news meteorologist nike nicco. bright and cooler this morning but sunny this afternoon. above average saturday but cocococococococococococococococo >>> yes, spring is here but coco winter is always coming, cecilia and amy. >> oh, rob, don't say it. >>> all week long we've