chef jj johnson is here to help us crack the rice code. the reason why it hasn't been is because you haven't had the book "the simple art of rice" to make your life easier. you always wash your rice. look i'm gonna show you how to measure rice. >> to rinse or not to rinse? you rinse. >> you rinse. my grandmother told me to rinse. all the grandmothers rinse. rinse. pour your rice into this pot. >> this is rinsed rice? >> yes. pour it right in. take your spatula. flatten it out. >> your deal is, because we were cheating, talking in the break. no matter how much rice, flatten it out. and then, doesn't matter if you're doing a cup, two cups, three cups of rice. this is the important part. >> this is important. the most important part is the pot. rice doubles in size. if you have too small a pot it's going to boil over the top, then vice versa. put your third finger on top of the rice. pour your liquid. >> mine is on the bottom of the rice. top of the rice? >> put it on top. slow slow slow. >> get it close to my knuckle? >> yes. gets right to yo