i think i am screaming they sampled jmp whiskey there.you can tell me afterwards. the people you're meeting, in their 20s, these are young people who have not grown up under apartheid, many of them you said to us earlier, their parents would not have had access to education going on to further education going on to further education if they were from the black community and you are seeing a shift from that point of view. absolutely, it had a difficult political background and i think when you look at this now, there is a hungerfor when you look at this now, there is a hunger for making when you look at this now, there is a hungerfor making a change and authentically telling the african story from africa. a lot of the entrepreneurs we work with tell us how africa is portrayed by western media outside the country and it's a brilliant place, vibra nt media outside the country and it's a brilliant place, vibrant place, lots going on, it this is an opportunity to give people a platform to tell the world what is going on. why are you concentrat