i am joan michaelson with green connections media. but there is a balance here, you know, we have to tell what we need to know -- readers what they need to know which is not always what they want to know and sometimes they're in conflict. so how do you decide what to cover? i mean, how much of the readers' opinions and desires to take into account so that you don't end up really skewing -- not covering things you need to cover and maybe covering too much that's my opinion superficial, but how do you decide between what the audience input is? >> thank you. >> i would say, in the old days of newspapers we knew nothing about readers, and i think we gave readers sort of what we thought they wanted. and i don't think that was any healthier. i think, in fact, that my gues s is readers -- you had to buy your newspaper, right? you didn't even know what the weather was going to be in the morning if you didn't buy your newspaper. i think that knowing what readers want as long as you balance it, is better. i think sometimes people misunderstand