. >> joanna hoffman: we're out of time.o be thinking about her for this one, the part of apple marketing whiz joanna hoffman, who was one of the few people who could handle steve jobs. you did want t t >> winslet: i-- i offered my-- offered my services and-- let it be known that should they be interested in casting completely against type and considering the blonde english woman to play the dark-haired polish armenian, ( laughs ) i'd be delighted. >> kroft: with some wit and an iphone, she managed to get their attention. >> winslet: i gave them a little bit of a nudge. and i-- i put a dark-haired wig on myself and some glasses and made myself look as much like the real joanna hoffman as i possibly could. and i took a selfie and sent it to scott rudin, and-- it seemed to do the trick. and danny boyle came to australia and we had a meeting. and he asked me to play the role. >> kroft: by the time kate winslet arrived in san francisco to begin shooting, she and the rest of the cast had read the script and realized they w