. >> yoinjoining me in the studios leslie savin and joanna stern. and.washington, d.c, j.ewton small, and chicago, james warren, a columnist at the u.s. news and world report. james warren, organization he need to make money to pay employees and the rest so in your opinion how have the past 20 years of the digital age transformed can business model from the time when cable media depended on advertising and subscriptions. how has that all changed? >> let me say i am chief media writer of the buoyanter organization, i wanted to mention that. other than u.s. news. i started using carbon paper to write my stoirns e-stories on an era even before there were many electric typewriters around and far before computers. it was a money making machine in newark and i went to chicago, both be money making machines and local television stations. for all the reasons you have just outlined in that piece the business model becomes broken for a whole bunch of reasons and now you've got mobile topping desktop, social topping search you've got newspapers who may be seeing digital print subscri