well let's talk about the advert and the wider issues involved in more depth i'm joined by joanne bunn morales is the founder of new newt good to have you on joanne and also steve malzberg who's a t.v. host and political commentator and let's start with you if i may steve no preference the way here but you're just the person who i think would be best to tackle the issue of did get this right despite all the criticism my point is shouldn't shouldn't they be tackling these issues that the big issues of our day gender inequality sexual her. they got it right tonight. no they got it one hundred percent wrong and i will never buy another gillette product as long as i live in any blades that i might have of gillette or any of their products are going on out the window this is a scene this is outrageous this is piggybacking on a study by the american psychological association which declared that masculinity is a threat it's harmful to society that is such a bunch of garbage i can't even begin to describe how much garbage it is how dare joe to let be so presumptive as to when presumptuous as to imply