my name is joaquin torres the director of economic and work force development and the mayor's investing neighborhood initiative which is an office coordinates through out our neighborhood commercial services that our private partners bring to bear. it also includes something we realize in the city which is the central market economic strategy. one of those objectives is ensuring that central market is a center here in our city. all of us here are here today to celebrate a very important milestone of building up creativity in our city. to kick us off to talk about this achievement is our mayor, ed lee. >> thank you, joaquin. he works very hard and others that scour these blocks all the time working with all the residents and artist and small businesses have been wonderful. as many of you know i have worked very hard on the revitalization of market street. we have shown some success, but we've always said and i want to emphasize this, you've heard me say this before, the artist in the community led this effort to begin with. they took a lot of risk. so we've never allowed them to escape f