>> #jobopen, #backtoworkmom, # graduatingfromuniversityof illinois. then know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? >> i think it really depends on the business and where you want to go in to get people. at the end of the day, what you want to have is your posts be retweeted. so sometimes you can think about it too much and get too analytical as to who you're following. what you really want to be do is be followed by a lot of people and have them retweet the posts so it gets to their network. it's like that old commercial where it goes from eight to 16 to 32 and 64 and multiplies. >> for instance, you're looking to hire someone in the financial world, you might want somebody who has got a lot of followers in that world. >> absolutely. but it also may be somebody to follow you, j.j., if there is a lot of people in the business community that are following your posts and i write something and you retweet that, then it's going to hit people in a different way. and while you're in the business