. >> the first page is pretty much like every other dating website >> reporter: sam and jody russell are the masterminds behind the two-month-old dating site, launching the business with this billboard in theiralt lake city, >> where white people meet, the name alone, did you expect a little bit of backlash? >> we counted on part of our marketing >> you knew it would be controversial? >> we knew it had to be. >> reporter: the billboard causing such offense the citye it down. everywhere. >> reporter: the first question was, is this for real? >> i wanted a gal who shares celine dion. >> reporter: the site may have been the butt of many jokes -- >> i thought we already had a place where white people meet, isn't that "the bachelor"? encapsulated the controversy surrounding race and online dating. >> as the creators of this site you guys have been personally accused of being racist. >> we're not without question. our lifestyle shows it. the things we do, the people we associate with, the way we conduct ourselves each and every >> reporter: this say the site does too. users are not require

sam and jody russell created the website in there with us now.ally by race, in today's world you will be called racists. what is your response? >> well, to clear something up, it is not exclusively for white people. anyone can join. and we created this site for a lot ofsons. based on there are other -- they sure can and they sure have. we have quite a few black members. stuart: so what is the point? if i go to where white people meet, i would expect to meet other white people. surely. >> predominately that would be the case, same as if you would expect to wear black people meet or asian dating, but at the same time the site is open for anyone to join regardless of race. >> big difference. stuart: i am not taking issue with you. i'm sure it's a very successful website. i'm not being critical. i'm raising the issue in this day and age if you put that name on your website, you'll be called racists. i take it business is good. >> it had been good and during this process, people also to state know we are not racist. this is not done as a racially moti