it sells at the same way the tobacco companies were selling you marvel-- marble and joe camel-- as weyou go watch this and other programs online book tv.org. >> book tv takes hundreds of author programs are upcountry. here's a look at some events we will cover this week monday, the new york public library to hear cultural critic roxane gay discuss a collection of first-person essays she edited on sexual assault, harassment and rape. tuesday, we are in baltimore where rutgers university history professional will recount the desegregation of america's public schools through the actions of young african american women. thursday, we are in washington dc at politics and prose or abc news ban abrams talks on abraham lincoln class legal case, in murder defense of 22-year old peach when harrison in 1859 pick that's a look at some of the events we will cover this week. many events are open to the public. look for them to air in the near future on book tv on c-span2. >> what would be the impact if the democrats wanted control of congress and they are-- they are indeed was that impeachment effor

it sells it the same way the tobacco companies were selling you marlboro man and joe camel. >> you canof this program and others online at c-span.org. >> good evening. bruce jentleson is a professor of public policy in political science at duke university. reprieves and served as director of the stanford school of public policy. he holds a bachelors degree from cornell university, a masters in the london school of economics and political science and a phd also from cornell. he's a a leading scholar of american foreign-policy and a certain number of use

it sells it the same way the tobacco companies were selling you marlboro man and joe camel. >> you can watch of this program and others online at c-span.org. >> good evening. bruce jentleson is a professor of public policy in political science at duke university. reprieves and served as director of the stanford school of public policy. he holds a bachelors degree from cornell university, a masters in the london school of economics and political science and a phd also from cornell. he's a a leading scholar of american foreign-policy and a certain number of use policy and political positions including senior advisor to use state department policy planning director, senior foreign-policy adviser to vice president al gore in his 2000 presidential campaign. served in the clinton administration state department and as a foreign-policy aide to senator gore and david schoenberger. he also asserted on a number of policy commissions including the responsible to protect working group cochaired by madeleine albright. tonight he is here to talk about his most recent book, "the peace makers: leaders

it makes smoking uncool, sells it the same way the tobacco companies reselling marlboro man and joe camelat is why the tobacco control movement has been so successful, and phillip morris, they go up against these iconic brands, to be as sexy and cool as marlboro man but in a different way and they tackled that head on. it cost a lot of money to do these ads. it took a lot of creativity and you invested it, it works. these kind of ads and other on the ground activism is why late stage millennials and young people will be the generation that might quit smoking for good. while you are able to leverage social media, all sides of an issue take advantage of this, that day i was looking up on youtube this video with my son since i was on the midst of starting my research i decided to type in other movements to see what ads were out there. i typed in gun-control to see what came up and this is the ad that pops up in my youtube video feed. >> moms and dads live in safe neighborhoods. and democrats and independents and done of the above, where every color, creed and occupation. for every walk of li

it sells it the same way the tobacco companies were selling you marlboro man and joe camel.h this and other programs online at booktv.org. >> the u.s./north korea summit is set for tuesday, and booktv will feature authors with books about the region. today starting at 5 p.m. eastern with yon-mi park and her book, in order to live. su-ki kim and her book, without you there is no us. bruce bechtol and his book, north korea and regional security in the kim jong un era. and thomas henrikson and his book, america and the rogue states. watch on c-span2's booktv today at 5 p.m. eastern. >> it's very important to remember that -- which i think is largely misunderstood -- they didn't come to congress, for the most part, with the intent of reforming congress. as i talked to these dozens of members and i asked what motivated you to run for congress in the first place, they did not cite the need for reforming the seniority system or redistributing power among the subcommittees or changing the motion to recommit. that was not the reason. they were not aware of the earlier reform efforts