reopening is a difference maker when it comes to bringing conventions to san francisco, says joe dalessandro of san francisco travel. >> a lot of planners have been telling us we would love to meet in san francisco in the fall. but they aren't comfortable making the commitment. this is a big deal. >> reporter: in hayes valley, owners and managers tell us when theater and city hall business picks up, they pick up your conventions will help. business is already picking up. >> we didn't know how long the end of the tunnel would be and we are seeing a light. yeah, it's looking hopeful. >> reporter: it is a long way to go though. patel says this motel room of his went for $700 a night during the salesforce convention two years ago. it is now going for between $50 and $60. those in the industry believe after san francisco's a billion- dollar tourism loss in 2020, we appear to be on the right track. >> it may be small meetings later this month, but larger conventions won't happen until the fall. >> for now the color-coded system is still in place. today we went three more bay area counties will mov

reopening is a difference maker when it comes to bringing conventions to san francisco, says joe dalessandron francisco travel. >> a lot of planners have been telling us we would love to meet in san francisco in the fall. but they aren't comfortable making the commitment. this is a big deal. >> reporter: in hayes valley, owners and managers tell us when theater and city hall business picks up, they pick up your conventions will help. business is already picking up. >> we didn't know how long the end of the tunnel would be and we are seeing a light. yeah, it's looking hopeful. >> reporter: it is a long way to go though. patel says this motel room of his went for $700 a night during the salesforce convention two years ago. it is now going for between $50 and $60. those in the industry believe after san francisco's a billion- dollar tourism loss in 2020, we appear to be on the right track. >> it may be small meetings later this month, but larger conventions won't happen until the fall. >> for now the color-coded system is still in place. today we went three more bay area counties will move from