joe feldman, senior managing director at telsey advisory group joins us now to tell us which retailersbenefit from this warm weather trend. joe, we saw a little bit of a decrease in temperature over this past weekend. did that help the retailers going into the last couple of weeks here for the christmas holiday season? >> yeah, i think the cooler weather this weekend did help a lot. their retailers really have needed it. we have not seen sales of cold weather goods do very well at all. really people feel cold and then they'll buy some of that stuff. but all season we haven't seen that. that's where you've seen the heaviest discounts, has really been on coats, sweaters, outerwear like gloves and hats, things like that. >> you know, there's to me, joe, every year a kind of goldilox kind of quality to how we look at the retailers. last year it was too much snow, it was nasty weather, it was too cold. nobody was going to the store. this year it's too warm. nobody's going to the store. so how can you ever apply -- can you really ever make investment decisions based on those kind of things?