joe hand sr. the 81 year-old vision decades ago helped shape paper view tv. involving a fight with another local icon. the fight of the century. march 1971. would you believe me if i told you this all started thanks to a philly cop. >> i'm not a boxing fan. really. >> reporter: years before fight. joe hand sr. now 81 years old, informsed 250 bucks in little known smoking joe. >> it was not the best fighter in the world. he had the biggest fight. the biggest heart. >> reporter: and the boxer shot to stardom. hand sr. along for the ride as promoter in the early years of paper view tv. he negotiated the fight of the century against ali. with some of the most powerful men in the world. >> a body shot. he was in way over his head. >> the first world heavy weight championship. >> his philly swagger took over. and a record 300 million people tuned in. this is when joe hand promotions took form. 45 years later, the largest promoter of paper view events. a family affair in bucks county. today the only one