let's take a closer look in person with joe hogan. he's the ceo of align technology. mr. hogan, welcome back to "mad money." >> great to see you. >> have a seat. >> thank you. >> all right. now, we did a segment after speaking to you where we said that we're in a selfie generation worldwide. worldwide. and it seems like the more we have high-resolution cameras, the more we take our pictures, the more we post them on instagram, snapchat, facebook, we need you. how big is the total addressable market worldwide if everybody joined the selfie generation? >> oh, you know, worldwide you're 300 million, 400 million patients. it's really incredible when you think of it. just in north america alone is 100 million patients. >> what penetration do you have? >> 7%. >> how many people are still using the same old metal stuff. >> 93% of the market. >> how can that somebody. >> it's unbelievable, jim. >> i know that you had a summit in las vegas. when you do something like that, are there orthodontists or general practitioners who change their mind when they see what you have? >> these a