joe johns, we keep hearing about this super pacs. explainthe help of the super pac. >> reporter: it's all about the money. when you have a guy like sheldon aidle son, the billionaire who's kicked in big money to the super pac, or the father of jon huntsman, who's also kicked in money to his pro-huntsman super pac. this money goes in and gets spent supposedly independently on television ads that go all over the place. they really keep the campaign running. donors then give to the campaign to support the candidate, so that's the bottom line. it's all about the ben mince, as they say. >> all about the ben mince, baby, but there is some gray work. as it happening, last night stephen colbert announced he'll run for office. so supposedly signing over his super pac to comedy central's jon stewart. here's the exchange they had with a former government lawyer. >> now that i have the super pac, can i run ads supporting stephen colbert, who i believe in very deeply, perhaps attacking his potential opponents? >> i don't believe in it at all -- >> yes, y