joining us as joe kudla, the founder and ceo of vuori. thank you for joining us.hat struck me as you are looking to build 100 work and mortar stores by 2026 when people are pulling back. they are worried about demand destruction. wide ramp up now? joe: great question. we love our stores. vuori was started out of a retail store in our backyard in san diego. we learned to build community. we learned to develop authentic connection with our customers. and we recognized early, digitally, customers were testing our key items and when they walked into the store, they got to experience the full assortment. they got to touch and feel our product. we work in an industry where touch and feel is important. how things fit are important and you cannot replicate that store experience digitally. i would also say as you grow a direct to consumer focused brand the costs of advertising have gone up year-over-year. you reach a point where speaking to customers, acquiring new customers is more effective and efficient. we are really thrilled for a lot of reasons about our strategy. jo