♪ they're always in style ♪ ♪ tight blue jeans makes a cool cat wild ♪ we talked to joe nakash, presidententerprises. in the beginning right in the beginning when we brought the concept of tight and sexy jeans, we went into the department stores, and they said, "we don't need another jeans company." we were very upset. we said, "i'm going to fix them." we're going directly to the consumer and tell them that we have those beautiful designer jeans. ♪ you've got the look you've got the look ♪ ♪ you've got the look ♪ ♪ i want to know better ♪ ♪ you've got the look that's all together ♪ ♪ you've got the look ♪ ♪ jordache ♪ ♪ you've got the look ♪ ♪ jordache you've got the look ♪ we created such a demand that the consumer said to the department stores "i want that jeans." we talked with advertising and marketing experts in the apparel industry. they fit much better on women than any jeans had before. they were a melding of the fashion, practical, and status worlds at a price people could afford. it became very acceptable to wear jeans almost anywhere. it became a universal product. your jeans w