. >> joe namath one of the greatest of all-time.hat arm. >> the things that people associate with. >> recognize this fellow? >> what's been your view of this american professional football season? >> it is an amazing event, sight. it makes rock concerts look like tea parties. >> i'd like to have your job, be a sportscaster. >> that show became week after week one of the most highly rated shows in america. ♪ turn out the lights ♪ the party's over >> it showed football was an entertainment experience on par with any primetime show you could imagine. >> maybe it was better because you didn't know how it was going to end. >> "60 minutes" decided to peer into the electronic future to take a look at what may be in store for television viewers in the decade of the '70s. it is television by cable, a communications revolution that could radically alter our way of life. >> cable for quarter of a century, there's nothing distinctive about it. just a way for you to get what everybody else can already get. and that's the way it is up until -- >>