[applause] >> eric cantor resist this but erica, i didn't talk about caring for the ellen -- joe ogilvie and senior citizens but you through granny off a cliff. tell us a little what you are doing to wake of washington, to interrupt the media cycle that allows what we're talking about to be an alternative. >> to those of you who have not seen the granny off the cliff at you hear american beautiful playing in the background legal and peaceful theme with a paul ryan look-alike wheeling a grandmother through a park and you learn the republicans want to privatize medicare and the music turns very sinister. she starts struggling and as the cliff approaches the viewer is asked and not going to do it are they? we are going to do it. he throws her off the cliff and you see her body fall down. fantastic shoot. it was great. the one in the casket didn't work as well. we sent a $3,500 making at at and we spent no money on a paid ad, but twenty million media impressions and we released it in paul ryan's budget last year and what you saw happen in the media cycle with the defrayed opposite went every